The official poster for the 22nd Seoul International Women's Film Festival was completed with inspiration from this year's slogan, 'Mutual Gaze.' The creator of the poster, designer LEE Ari, said that through the images of women in the poster facing each other or exchanging eye contact, she wanted to reveal that we are connected and are mutual to each other in the environment around us, in other words, 'we are each other's environment in the era of COVID-19.' In addition, the sensuous color contrasts between blue, which has positivity, hope, and potential while harboring heavy, dark, and depressing emotions, and brightly shining yellow which expresses the hope of remembering each other, confronting the world, enduring and going forward. This shows the direction of the Seoul International Women's Film Festival is to create a future that will change for the better through films that use artistic imagination.
LEE is a graphic designer who runs a design studio called Studio BATON and is a member of Feminist Designer Social Club (FDSC). She graduated from Department of Graphic & Package Design in Hanyang University, and worked for TBWA KOREA and SK's in-house advertising agency. She and her friend actively work on a project called "Women Teach Women Learn" where women teach and learn together.